Branding
Southern Food and Beverage Museum Rebrand
The following is a theoretical rebrand of the Southern Food and Beverage Museum (SoFab) for Richard Rose's Brand Identity Design class at RISD.
Original LogO
Redesign
Engagement Piece
Watch the South’s most creative food experts face off for culinary pride at the 2016 SOFAB Cooking Competition. 16 chefs will be selected to compete against each other to create the best dishes with a set of given ingredients.
Process
Enlighten
The following is a theoretical rebrand of Ikea’s Brighter Lives campaign for Richard Rose's Brand Identity Design class at RISD.
Engagement Piece: DineDark
DineDark is a unique sensory awareness experience that gives guests a first-hand glimpse into the lives of refugees living in camps with no electricity. We will enhance your senses of taste, smell, touch, and hearing by abandoning one that we often take for granted—sight. Upon arriving at DineDark, you will be welcomed in a lighted lounge area where you will pick from pre fixie menu. Once you have ordered, you will be personally guided into the darkened dining room with your party for an experience of a lifetime. All money raised will be donated to implement more solar lights in camps.
Process
